Understanding the lead generation process can help companies realize how they can tailor their strategy to notice positive sales growth. Learning why it is important to define your target audience and knowing the difference between inbound and outbound marketing are only a few of the many considerations within the lead generation process.   Establish a Solid Foundation The lead generation process begins by defining which prospects fall into your target category. These prospects are included due to characteristics such as industry, role and more. These prospects are in your target because  ...